CEREC 30: Rockstars of Dentistry

“Dentistry. What does it mean to me? Everything!”

810_9011That’s how Sirona president and CEO Jeffrey T. Slovin opened his speech at CEREC 30 in Las Vegas, where we kicked off the largest digital dental event in history to celebrate 30 years of chairside dentistry with CEREC. After Michael Augins, President of Sirona Dental USA, welcomed the participants in the congress center of Las Vegas’ famous hotel “The Venetian”, it was Jeffrey Slovin’s turn to enter the stage.

“The treatment center is where the magic in the practice begins”, Jeffrey T. Slovin

He not only introduced the “Ultimate Sirona Office”, an office which makes a holistic integration possible, guaranteeing better, safer, faster dentistry and optimal comfort, both, for dentists and patients, but also – taking this integration to a whole different level, took the opportunity to introduce Sirona’s Transcendental Treatment Centers to the US market. With TENEO and INTEGO and the concept “All Sirona Office” in cooperation with Kappler furniture, US dentists can now easily access x-rays for treatment or implant plans without even standing up from the chair. Particularly exciting is the integration of CEREC with the new CEREC AI (Acquisition Integration) where the CEREC Omnicam now easily can be accessed as a handpiece on the TENEO treatment center.

Michael Augins, President of Sirona Dental Inc. welcomed 6.000 dentists and dental technicians at CEREC 30

Michael Augins, President of Sirona Dental USA welcomed 6.000 dentists and dental technicians at CEREC 30

Closing the NASDAQ from CEREC 30

After the main presentations that featured Jeffrey T. Slovin, Michael Augins, Dr. Sameer Puri, Dr. Neal Patel and Dr. Mike DiTolla, we were honored to ring the NASDAQ closing bell remotely from CEREC 30 – on national television!

Ringing the NASDAQ closing bell - remotely from CEREC 30

Ringing the NASDAQ closing bell – remotely from CEREC 30

Great speakers – awesome education

At CEREC 30, we turn ideas into experience, and you turn that experience into your success. CEREC 30 features education on digital dentistry at its best, involving some of the world’s most credential dental speakers such as James Klim, Sameer Puri, Neal Patel, Frank Spear, Rella Christensen, Harry Kraemer, Todd Ehrlich, Tarun Agarwal, Imtjaz Maji, Fred Joyal and Bernie Stolz.

In several general sessions and breakout sessions, our speakers covered all important topics related to digital dentistry, including clinical topics, practice management and motivational speeches.

Rella Christensen lectured about "Lithium Disilicate - Why Fix what ain't broken?"

Rella Christensen lectured about “Lithium Disilicate – Why Fix what ain’t broken?”

Fun at the Photobooth

Yes, we had fun! Please find more fun pictures from our fish-eye photobooth here: Rockin’ CEREC 30

We had fun at the fish-eye-photobooth in the exhibition hall

Great fun at the fish-eye photobooth in the exhibition hall

Entertainment at its best

Of course, Vegas wouldn’t be Vegas without its reputation for legendary entertainment, fine dining, star-studded shows, Rodeo Drive-like shopping, and don’t forget that extravagant Vegas nightlife. But also the entertainment part of CEREC 30 itself came up with entertainment second to none: NFL all-time-great running back Emmit Smith and motivational superstar Tony Robbins joined the exciting Line-Up of CEREC 30 keynote speakers.

 

On Saturday night, we were able to proudly present the Grammy award winning super band “TRAIN” on stage:

 

Michael Augins, President of Sirona USA: “Sirona has been rocking dentistry for the past 30 years and we are super excited to have such a legendary act headline our musical entertainment for C30.  We always say that our clients are the rock stars of dentistry and we want them to feel like they are at the “Woodstock of Dentistry” as they experience C30 The World’s Largest Digital Dentistry Festival.”

Hairband 5k Run

On Friday morning, we did put our rockstar costumes on for the “Hairband 5k Run – from the Venetian down to the Las Vegas strip – to the New York/New York and back. It was fun!

Hairband 5k Run at CEREC 30

Hairband 5k Run at CEREC 30: Our runners showed up dressed like true rockstars

Conclusion:

We leave it to Tija Hunter, a journalist from dentalproductsreport.com, to sum it up in an awesome recap of the whole event:

Sirona isn’t shy about their mission … to take their vision and make it possible to find newer, faster, and better ways for dentists to treat their patients, while always putting the patient first. Their partnership with Patterson Dental means their offices have unsurpassed support for products and services, and that’s something that Patterson prides itself on. Two great companies working together to help dental offices be the best they can be.

This was a truly an amazing meeting, informative, inspirational, and innovative. It was a meeting like none other.

Well played Sirona … VERY well played!

CEREC 30 closed with a fantastic celebration at the TAO night club in Las Vegas

CEREC 30 closed with a fantastic celebration at the TAO night club in Las Vegas